If you are looking for an entrepreneur type of job and are creative with a flair for design you may want to consider starting your own business designing for small businesses. Branding is a very important part of marketing for any type of business yet many do not take advantage of this form of advertising. Discover how to make money with logo designs for companies in need of their own branding tool.
The use of a picture can go a long way in branding a company. The simple image of an apple with a bite out of it is a good example of how Apple created a powerful icon that is recognized by most people. Nike’s Swoosh is another example of how a simple image can make a powerful connection to a name brand.
There are several good graphic programs that you can work with to create your designs. Many free sites offer templates for you to work with but your choices will be very limited. For a small fee you can purchase software that will give you more flexibility and more options in the design process. Do a search for logo design software reviews to see what is available that will meet your needs.
Designing your own logo will be your first assignment. Your goal is to create an image that exemplifies your talent while expressing your creative services. With your new design and basic business information print up business cards that you can give to anybody and everybody that you know. You may find that through word of mouth advertising your business card will reach someone in need of your services.
The other important tool for your new business is to create a simple website displaying your work and contact information. A great way to market your services is by setting up an account with Google Places. An address is required but does not need to be public if you are working from your home.
Your target market is any company that is operating without the benefit of having a personal logo for their branding tool. Now that you have your business cards and website up and running you can begin to look for clients. You can start with looking at local businesses as well as online websites.
A simple and effective way to find businesses in need of your services is to use Google Places as a tool. If you have a particular area that you are interested in focusing on do a local search on Google. As an example Florist companies may interest you because you are really good with floral designs. Your search will bring up a list of local florists with links to their websites.
The benefit of using this method is the ease of paging through targeted websites. Keep in mind too that these businesses have demonstrated their interest in marketing and advertising by the simple fact they have listed themselves with Google Places. Create a list of all sites where you do not see a company logo making note of their address and contact information.
If you are doing a local search you may want to approach the company in person and drop off a business card. For leads you find that are not nearby you can send an email to the business owner introducing yourself and your design services. Keep your message simple and to the point. You basically want to let them know you do not see a personal company logo on their site and that you would be interested in meeting with them to discuss what you could do for them.
Once you get a client take time to learn about their business and who their customers are. Be prepared to present several design options for them to chose from. They may like one of the designs right off the bat or they may have ideas of modification that would make them happier.
Before signing up any clients decide how you want to bill out your services. You can set an hourly rate or charge a set amount for the project. For customers that will be using your work on a website offer a discount in exchange for acknowledgement of you as designer with a link back to your site. Setting up packages with delivery of printed business cards and stationary with the final art work can be an added service.
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